SEO for Pressure Washing Businesses

At Power Wash Bullies, we’ve helped dozens of power washing companies across the nation get more jobs, grow their business, and reach their financial goals! And we can help you too!

SEO for Power Washing Companies

How to Get More Pressure Washing Leads

You’re an expert at what you do. You’re thorough, you use the right equipment and techniques, and you offer your services at a reasonable price. So why isn’t that reflected in the number of jobs you get? That’s where we come in. Our unique process helps power washing companies like yours to:

  • Increase the number of visitors to their website
  • Become more visible on Google and other search engines
  • Get your pressure washing businesses in the top 3 spots in Google Maps for your area
Why is all of this so important? Bottom line: Because it gets you more jobs in a sustainable and consistent way. When search engine optimization (SEO) is done right, it establishes your company as the power washing authority in your area and opens the door to exponential growth. Let us show you how!

Let’s Work Together!

What is SEO?

For pressure washing companies, SEO is the process of optimizing your site for more and better quality website traffic without using paid ads. So when a potential customer googles “power washing (your area),” “pressure washing (your area),” or other similar phrases, your business will show up on the first page!

Why SEO is Essential for Your Power Washing Business

The following statistics are from the Search Engine Journal, Junto, and HubSpot.

Increased Visibility

When you’re searching for something online, how often do you look past the first page of search results? You’re not alone. 92% of searchers pick a company from page one of their local search results. So if you’re not on page one, you’re invisible to most of your potential customers!

More Website Traffic

Organic searches make up 51% of all website traffic. Only 10% comes from paid ads and social media comes in at just 5%. So organic searches are the biggest piece of the pie! That’s why search engine optimization should be your primary strategy for getting more leads.

Warmer Leads

SEO leads have a 40% close rate. That’s more than 3x times the close rate of Facebook ads or Angie’s list leads and direct mail! That means our methods produce better quality leads from people who are actually searching for your services.

How Long Will it Take to Get Results?

Are you looking for a quick fix? Do you want instant results? Then consider Google Adwords instead. It’s true that we’ve been able to rank several client sites in the first month of working together, but that’s not typical. So what should you expect?

Search engine optimization is about building a strong foundation. We don’t just want to slap a bandaid on your problems. Our goal is to give you a real solution that keeps generating leads for years to come. And that takes time, testing, and tweaking.

That said, you’ll usually see a significant return on investment in 6 to 12 months. Here are some factors that can affect how long it takes to see results:

  • Market Size: Ranking for big cities is more competitive than smaller towns. So if you’re business is located in a densely populated area, it might take longer to see results
  • Competition: We can definitely outdo your competition. But if they have a good SEO strategy, it might take more time to get there.
  • Past SEO Work: Have you had an SEO company work on your site before? If so, these past actions might have resulted in some penalties from Google. And correcting these issues can slow down results.
  • Website Design: If your site is outdated or poorly designed, we may need to give it a facelift and some TLC before we can proceed with our search engine optimization strategy.

How to Tell if Your SEO Campaign is Working

You should be able to measure the success of your SEO campaign by looking at the following three metrics.

Organic Search Results

Are you showing up on the first page of Google for important search terms like “power washing (your area),” “pressure washing (your area),” or other similar phrases? Has your ranking improved for those keywords since you started your SEO campaign?

Google Maps Rankings

Is your business showing up on Google Maps for these important local search terms?

Leads & Phone Calls

How many form submissions and phone calls are being generated during your SEO campaign?

Search Engine Results 101

SERP Search Engine Results Page-min

Paid Google Ads

A paid listing that appears in the search results above organic listings. For your company to show up here, you’ll need to run a Google ad campaign. Often, organic listings are more effective and much cheaper (free).

Organic Google Maps Listings

This is where the money is at. Most searchers skip paid ads and will scroll right past them to the Google Maps listings (often called the 3-pack or the Map Pack). The people who click on these listings are usually ready to buy. This box stands out on the page, draws the eye, and attracts the most customers. For your business to show up here, you need a good search engine optimization strategy.

Organic Search Listings

Below ads and the map pack are the organic search listings. The higher your business appears in these results, the more website traffic (and potential customers) will come your way. But you can’t pay Google for your company to show up here. You need a good SEO campaign.

SEO for Power Washing Companies – Our Process

Our team specializes in search engine optimization for pressure washing companies. We’ve worked with many businesses like yours from all over the country. And, because of our unique experience with this industry and our bullet-proof process, we get results every time! Keep reading to find out how we do it.

Optimizing Your Website

To get the best results out of your SEO campaign, you need a fully optimized website. It’s not just about looking good. Google and your potential customers need to know that you’re the expert power washing company in your area. So you want to make the best impression on potential customers and make their experience as smooth as possible. Plus, Google rewards high-performing websites with higher rankings! So how do you do it? Here are the 3 key things we do to create a powerful and effective site for your business.

#1 Content

So you’re the expert, the authority on pressure cleaning in your area. How do you prove it? By publishing a lot of high-quality content on your website. Many exterior cleaning companies believe they can get by with just a handful of pages, but it’s not enough. If you want more customers coming in, you need a stronger website. It’s not unusual for us to build sites that are 30 to 50 pages with several supporting blog posts.

But what type of content do you need? You need content related to both your industry and location. Mine your competitors’ websites for content ideas. There’s also an endless supply of content topics in the “People Also Ask” and “Related Searches” sections of the search engine results pages. There’s no such thing as too much content.

People Also Ask

#2 Backlinks

When you’re searching for a service or product, a recommendation from a knowledgeable person or trusted friend goes a long way in building your confidence in that service/product. That’s what backlinks do for your site. When they come from a trustworthy site, it helps build authority and trust in the eyes of Google.

Without them, your website won’t rank as high as it should for relevant searches. That means less traffic and fewer leads for you! At Power Wash Bullies, we create custom backlinks for your site so you can get more customers than ever before.

#3 Traffic

The content you create and the backlinks you build all drive more traffic to your website. But the backbone of increased traffic is keyword research. It’s what your content and your backlinks are built on.
Google Search Power Wash Bullies
Keywords are the phrases that potential customers type into Google to find services like yours. As simple as that sounds, keywords are a powerful thing. Although there are some general pressure cleaning keywords that you should target, you should also target search terms that align with your goals.

For example, do you want more roof cleaning jobs? Do you only do residential cleaning? Does your company also provide deck restoration services? Is window washing your specialty?

Targeting the right keywords doesn’t just drive traffic to your site, it drives the right kind of traffic to your site. It’ll draw in people who are looking to buy right now and filter out the rest.

Other Things to Consider

  • User Experience: Have you ever been searching for something online on your phone and stumbled across a website with tiny text and an awkward navigation menu? Trying to navigate a website like that is frustrating. And you likely didn’t stay on that site for long. Don’t let that be your site. Mobile devices generate half of all web traffic worldwide. So make sure your site has a fully responsive design.
  • Security: Have you ever seen this message on a site? “Your connection to this site is not secure.” Your site should provide a secure connection for visitors.
  • Website Speed: How long would you wait for a website to load? Most people won’t wait for more than 5 seconds. Speed up your site by compressing images, reducing the number of plugins you use, and more. Make it light and fast so you don’t miss out on traffic to your site.

Do you already have a fully optimized killer website? That’s great! The next step in our process is conversion rate optimization.

Why Choose Us?

Good search engine optimization can mean the difference between a successful pressure washing company and a failing one. It can be the difference between expanding your business within a year or having to wait five or ten years. Wherever you’re at with your business, our search engine optimization services can help you reach your goals.

Do you want to work with an agency that helps dozens of pressure washing businesses succeeded every year? Would you like to work with a team of SEO experts that knows your industry inside out?

Contact us today for a free SEO audit and quote on our services!

Conversion Rate Optimization

conversion rate optimization for power washing websites
Conversion rate optimization (CRO) is the practice of increasing the percentage of visitors that turn into customers. This means we need to understand what draws people to your website, what’s stopping some from becoming customers, and what persuades others to call you or fill out your form.
CRO helps potential customers trust your website and have a good user experience. And the result is more and warmer leads.

How to Calculate Your Conversion Rate

To get this percentage, you divide the number of conversions (phone calls and/or form submissions) by the number of total visitors to your website, then multiply the result by 100.
calculate conversion rate power wash bullies
So if your webpage had 450 visitors last month and 36 of them converted (called or filled out your form), your conversion rate is 36 divided by 450 (0.08), multiplied by 100 = 8%.

How to Improve Your Conversion Rate

#1 Analyze the Data

We consider questions like: Where do people enter the website? Where do they spend most of their time? How did they find your site (search, referral, etc)? During which activity are visitors abandoning the site?

#2 Make Adjustments

At Power Wash Bullies, we don’t just go off of hunches and ideas. We let the data tell us what needs to be improved, changed, or removed on your site.

#3 Test & Repeat

After making adjustments, we let your website accumulate further data, and then we see how your CRO has improved. We continue this process until we reach your goals.

In our vast experience with pressure washing companies across the country, we’ve discovered several things that improve CRO in the industry. Here are just a few of them:
  • Use an eye-catching color for all call-to-action buttons (i.e. buttons to “Call now” or “Get a free quote.”)
  • Place a call-to-action as high up on the page as possible
  • Display customer reviews
  • Use a simple form that’s easy to fill out

Want to learn more about our pressure washing marketing strategies? Contact us today!

 

Let’s Work Together!