Local Services Ads for Pressure Washing Businesses
At Power Wash Bullies, our mission is to make marketing easy for our clients. We make sure your Local Services Ads get you the most leads possible without blowing your budget!
Benefits of Local Service Ads
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What are Local Services Ads?
Local Service Ads (LSA) is a great marketing tool for pressure washing businesses looking to get a competitive edge in the market! It puts your company directly in front of your local target market and makes it convenient for people to notice and get more information about your services.
Communicate, build trust, and develop rapport with your leads with Local Services Ads today! Let us help you grow your business.
Local Service Ads “receive 13.8% of local SERP clicks.” – Bright Local
How Do Local Services Ads Work?
It makes marketing a business easier than ever. Easily edit your budget as you learn what bid puts your ad above the competition. You can also expand or scale down your service areas if you need more or fewer leads. Want to target just one of your services? Select one or many services under the exterior house washing umbrella.
People can either call or message you directly from your ad. The mobile app makes it easy for you to keep track of your ads and respond to service inquiries.
This platform also helps you build your online reviews by asking customers who hired you through LSA to leave a review once the work is done. This platform works for you to get your company seen by those searching for your specialties. Why not try it today! Our team at Power Wash Bullies would love to help you get started.
What Are the Requirements to Qualify for LSA?
The application process is relatively easy. LSA requires you to meet three main requirements:
- Pass a background check
- Possess active insurance
- Possess an active business license
Of course, there are more steps besides these three primary requirements. But, these main ones are essential to pass the verification stage.
How Much Does it Cost?
How much it costs is entirely up to you. The more you bid, the higher your ad will show in search results and the easier it will be for you to beat the competition. In certain cities, there is very little to no competition, and in other cities, competition is very strong. So, the cost also depends on your location.
We would be happy to discuss the most profitable budget for you so your ad shows in the top three positions without you spending more than is necessary.
The beauty of LSA is that you only pay for the leads, meaning you only pay for those who call or message you to inquire about your services. This is called pay-per-lead advertising. To qualify as a charged lead, individuals must be searching for your services. If you get a call from a lead that doesn’t fit your target market, you can file a dispute to receive a refund.
Google Adwords, on the other hand, charges for every click (PPC advertising). Using both platforms to market your pressure washing company can be very beneficial because they work together to spread awareness of your brand and convert leads into paying customers.
Are Local Service Ads and Google Adwords Connected?
You can use the same Google account for both Adwords and LSA, but the two platforms are separate. You choose a separate bid and budget for each platform.
When you sign up for LSA, you automatically join the ranks of Google Guaranteed businesses and earn the official badge next to your ad. This shows potential customers that you have been evaluated, examined, and approved by Google.
Google checks to make sure you’re a certified, legitimate pressure washing professional by reviewing your business license documents during the verification process. It also ensures you are fully insured by requiring you to provide your liability insurance documents. The verification process can take a few days, but it gives reputable, qualified pressure washing companies a competitive edge in the market.
By performing background checks on the owner of the business, LSA ensures customers that they are safe when hiring a company in the home cleaning and maintenance industry. Customers like to know that they can trust individuals who work on their property.
The Google Guaranteed badge also lets customers know that they can receive a refund of up to 100% of the cost of the job if they hire a business from the LSA platform. Google will provide the refund.
How to Succeed as a Google Guaranteed
Pressure Washing Business
Like Google Adwords, LSA has diagnostic tools to determine ad success. Ad ranking is a very important component that affects how well your ad ranks against competitors.
Ad ranking is impacted by:
- Your business’ proximity to those searching for your services
- Customer reviews
- How you interact with your customers via the messaging feature
- When your business is open
Start Advertising With LSA Today!
We understand this process may seem overwhelming at first, but we are here to help! Our team at Power Wash Bullies helps business owners just like you to advertise their trade with LSA. We’d love to help you grow your business. We’re happy to build your website too. Get started today with a free consultation!